Recruiting vs. Building Relationships

 

 

Long-Term Is The Goal 

 

If you want a successful home business it is crucial that you learn to build long-lasting relationships with clients and not have the mentality of “recruit, recruit, recruit because it’s just a numbers game”. You are not going to successfully bring members on to your team and keep them there if you don’t build relationships. People join people – not companies. Yes, you hear about how those “hotshots” build their team without even talking to anyone but I dare say that their retention rate is rock bottom. Isn’t that the whole point of building a team, for the residual income it will create for years to come? That will only come from team members that have made a connection with you and are loyal to you.

 

 

Hone Some Skills 

 

Building this relationship from the start is a skill. I think most of us have this relationship building ability within us, it just has to be honed a bit.

 

 

What’s Your Color? 

 

So how do you build this kind of relationship? As you know, everyone is different with different personalities. To effectively communicate with someone you must first identify what personality or “color” they are (and I don’t mean literally what color they are). Studies show that there are 4 types of personalities. Everyone is primarily one type of personality with a couple of others sprinkled in. Michael Dlouhy’s Color To Success training identifies each personality by the colors yellow, blue, green, and red. Once you can identify someone’s primary color you have learned the first skill in relationship building.

 

 

Ah – So You’re A Green! 

 

Knowing how to respond to each color is the second skill that is necessary. When you learn to quickly identify their color (within 2 to 3 minutes with specific questions, or even by their appearance) you will be able to more effectively communicate and connect with this person. For example, you wouldn’t focus on the money with a yellow and you wouldn’t focus on the fun cruises with a red.  

 

What Did You Hear? 

 

Another important skill you must have when in a conversation with a potential client is being able to LISTEN! Too many times you make it about you and the product. You try too hard to “sell”. Over 90% of the population doesn’t like to be sold. You have to let the prospective client sell themselves or it will never work. When you listen to what they are really saying and know how to respond to them, you are making a genuine connection. They are feeling heard and that is a skill that will take you very far.

 

 

If this sounds a bit complicated you will be surprised how quickly these skills can be learned and implemented. Our team has free training 3 evenings each week on how to identify personality colors and exactly how to respond and connect with each. Don’t struggle with awkward, negative or unproductive “recruiting” any longer. It just doesn’t work.

 

 

p.s. you might also be pleasantly surprised at how this new found knowledge can enrich your personal relationships with family and friends. It has mine.

 

 

 

 

 

 

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