Long-Term Is The Goal 

If you want a successful home business it is crucial that you learn to build long-lasting relationships with clients and not have the mentality of “recruit, recruit, recruit because it’s just a numbers game”. You are not going to successfully bring members on to your team and keep them there if you don’t build relationships. People join people – not companies. Yes, you hear about how those “hotshots” build their team without even talking to anyone but I dare say that their retention rate is rock bottom. Isn’t that the whole point of building a team, for the residual income it will create for years to come? That will only come from team members that have made a connection with you and are loyal to you.

Hone Some Skills 

Building this relationship from the start is a skill. I think most of us have this relationship building ability within us, it just has to be honed a bit.

What’s Your Color? 

So how do you build this kind of relationship? As you know, everyone is different with different personalities. To effectively communicate with someone you must first identify what personality or “color” they are (and I don’t mean literally what color they are). Studies show that there are 4 types of personalities. Everyone is primarily one type of personality with a couple of others sprinkled in. Michael Dlouhy’s Color To Success training identifies each personality by the colors yellow, blue, green, and red. Once you can identify someone’s primary color you have learned the first skill in relationship building.

Ah – So You’re A Green! 

Knowing how to respond to each color is the second skill that is necessary. When you learn to quickly identify their color (within 2 to 3 minutes with specific questions, or even by their appearance) you will be able to more effectively communicate and connect with this person. For example, you wouldn’t focus on the money with a yellow and you wouldn’t focus on the fun cruises with a red.  

What Did You Hear? 

Another important skill you must have when in a conversation with a potential client is being able to LISTEN! Too many times you make it about you and the product. You try too hard to “sell”. Over 90% of the population doesn’t like to be sold. You have to let the prospective client sell themselves or it will never work. When you listen to what they are really saying and know how to respond to them, you are making a genuine connection. They are feeling heard and that is a skill that will take you very far.

If this sounds a bit complicated you will be surprised how quickly these skills can be learned and implemented. Our team has free training 3 evenings each week on how to identify personality colors and exactly how to respond and connect with each. Don’t struggle with awkward, negative or unproductive “recruiting” any longer. It just doesn’t work.

p.s. you might also be pleasantly surprised at how this new found knowledge can enrich your personal relationships with family and friends. It has mine.

If you were like me you found yourself frequently getting overwhelmed trying to figure out how to effectively promote your business, what training to get, and actually implementing what you learned. You also may have run into some snags along the way because you didn’t understand small key parts of the training that weren’t explained well or were left out altogether.

There is so much information to tap into online. I found myself learning all kinds of marketing techniques and just feeling scattered, unfocused, and unproductive. I needed a system that was streamlined and simple. It also needed to be easy to duplicate for my team members.

I found a few systems that had parts of this but it wasn’t free. I first had to be a member of their team and be in their MLM downline before I had access to their training. The marketing information (although weak) was there at a price but the support still wasn’t there. So many times I found that even though they said they would be there for me, they weren’t.

I wanted to find free training that had value and more importantly I wanted to find effective methods that I enjoyed doing. Some of the methods I learned were just not right for me. That was another reason that I didn’t implement a lot of what I learned because I dreaded actually doing it. I didn’t want to look at my marketing as a necessary evil.

I finally found the support and simple system that I was looking for. I’m so glad I found them too because I learned that what I was “saying” in my marketing was actually not “attractive” so it didn’t really matter what marketing methods I used, it wasn’t going to be as effective. Those same mistakes I was taught for so many years is what I see everyone else doing too. I now know why there is over a 90% failure rate in home business start-ups.

They took the time to get to know me and help tailor a marketing plan that was right for me. They kept it simple and the support was there if I needed it. I don’t have to pay them anything, I don’t have to join their company, there’s no “selling” going on, and what I have learned is priceless.

If any of my marketing frustrations sound familiar to you I’m sure you can see the value in finding the right system that is simple and fits your needs. If you are building a team you also know how important it is to be able to direct your team to something that is totally duplicatable.

I challenge you to Stop the Marketing Madness! Get back to simple. It may save you many headaches and heartaches.